Summary
- The new Bing, your AI-powered copilot for the online, is now in preview, and also you may be shocked at how a lot it will probably assist us be higher at our craft of communications.
- These are some starter prompts to ask Bing, which have helped me and my crew in our work over the previous few weeks.
- If you just like the solutions you discover with Bing, bear in mind to follow-up with the supply hyperlinks for extra data.
- The new Bing is in preview, and we’re persevering with to take suggestions and apply these learnings to enhance the expertise over time.
We’re within the thick of it, for certain. As communications professionals, we’re determining what this new age of AI means for us, for our craft, whereas on the similar time attempting to clarify AI to the world.
In talking at an occasion this week in New York on this matter, one of many issues I mirrored on was the necessity to deliver folks alongside on this transformation curve. You may begin off on the curve like “nope” – as quickly as you begin seeing tales about these AI developments, your response is that this isn’t good for our occupation. But then as you dig into it, you are feeling perhaps it’s not a “nope” and transfer up the curve to “there’s hope.” There are all types of issues I might do! After all, one among our secret powers as communicators has all the time been language. And you’ve gotten this second and notice, you possibly can speed up this secret energy with AI.
Here’s how I’ve been doing simply that with these prompts utilizing the brand new AI-powered Bing. The outcomes have been loopy spectacular. Try for your self by signing up for the preview at bing.com/new and bear in mind to provide suggestions on to Bing so we are able to proceed to enhance the expertise.
Useful data to get began
- Choose a conversation model: “More Creative,” “More Balanced” or “More Precise”
- The new Bing gained’t hesitate to supply some follow-up questions to assist hone in on the reply you’re in search of. For instance, while you’re utilizing the brand new Bing to do thought technology, it’s useful to follow-up by asking it to “give me a few more.”
- Related to that, don’t depart Bing hanging! It might have an ancillary matter associated to the subject you’re asking about.
- Bing will all the time present you the place it’s getting its data, so when you like a few of the solutions you’re getting and need extra particulars, don’t overlook to take a look at the sources that Bing is pulling from.
- Reminder! Avoid placing confidential data within the chat.
Next, on to the prompts.
Media interview prep
This first instance comes from The Wall Street Journal reporter Joanna Stern. To put together for an interview with our Chairman and CEO Satya Nadella, Joanna used the brand new Bing to assist with getting ready interview questions. Here’s what she requested Bing:
- “In the voice of Joanna Stern, generate a list of 10 interview questions for Satya Nadella about AI and the new Bing”
- “Answer question 5 in the voice of <person>”
Since then, I’ve been utilizing related prompts to organize for media interviews. For instance, in getting ready for this On With Kara Swisher podcast episode, right here’s a immediate that I used:
- “Help me prepare for a podcast interview with Kara Swisher. The topic we’ve agreed to discuss is the rise of Artificial Intelligence tools and services. Based on her most recent writing and podcasts, give me 10 questions I should anticipate.”
Remember, you’ve gotten sufficient time to verify Bing is ready – so it will probably assist to first ask if it’s aware of Kara Swisher and her interview model. Then add extra particulars – who’s she speaking to? Then fireplace the immediate in regards to the 10 questions.
Media protection snapshots
It’s been a loopy few weeks of reports right here at Microsoft and I’ve began utilizing Bing to assist me get fast snapshots of media protection to see how information is touchdown within the second. Here are a number of examples I pulled not too long ago:
- “What’s the latest news about <X> today?”
- “What’s the overall tone of these stories?”
- “How does this compare with news about <Y> in the same time period?”
This shouldn’t be an alternative choice to deeper measurement or evaluation, however it’s a surprisingly good first snap while you want one thing now.
Social media publish inspiration
Bing chat can also be an awesome brainstorm thought generator. We’ve experimented utilizing it to get inspiration for our social media posts, particularly with “More Creative” mode. Here are some examples that my crew has experimented with:
- “Generate a few tweets that include <X> information and uses a <Y> tone” (corresponding to “lighthearted tone”)
- “Write a LinkedIn post for this blog, <X>”
- “Generate a few tweet ideas for <company> about <product feature>”
- “Take the following information and turn it into a <X> character tweet / LinkedIn post: <copy and paste text>,” then “Can you write it again but make it more engaging?”
These preliminary prompts are normally adopted by “give me a few more versions.”
Headline technology
There are days after I spend plenty of time writing (and rewriting) the physique of a weblog publish, lastly get it to an excellent place and solely then begin to marvel, what’s my headline? By this level I’ve used up each ounce of creativity and begrudgingly write one thing considerably coherent and really feel barely dangerous about myself. But as of late, I really feel much less dangerous. While I nonetheless spend plenty of time writing (I actually do love writing!) now with the brand new Bing, I’ve been utilizing this immediate to assist me generate headlines (a kind of writing that I like much less). Here’s what I did:
- “Suggest a few variations of headlines for the following,”
- Copy your textual content and paste it to the Bing chat
FAQ technology
FAQs is one other sort of writing I’ve been eager to speed up with AI. Here’s how I’ve finished that:
- “Suggest five FAQs for <text or link>”
- “Give me a few more”
I hope these immediate examples enable you kickstart your individual questions and interactions with this unimaginable new software.
Happy experimenting!