I took my household to a San Francisco 49ers sport lately. My sons are big NFL followers – they join with the groups in numerous methods than I did as a child. They like interacting with the 49ers fan app on their cell phones. I favored the cell app as a result of my tickets and parking had been obtainable there – tremendous straightforward. Technology has made an unbelievable contribution to the fan expertise at venues like Levi’s Stadium, the place Cisco is a know-how accomplice.
The know-how concerned in an occasion at Levi’s Stadium provides essentially the most superior fan expertise, and the identical will be stated for our B2B prospects.
Cisco enhances the client expertise for our B2B prospects as a lot as we do for our B2C prospects. These conditions might not contain stadiums and cheering crowds, however the expertise is simply as vital.
Experience has come a great distance and can go a lot additional
It wasn’t way back {that a} soccer sport expertise occurred “at the game.” The most you possibly can say about extending that have was the tailgate events within the parking zone.
According to Chuck Robbins, Cisco CEO – “When Cisco started its journey in sports and entertainment years ago, we knew the right technology would reshape the fan experience, and with this partnership, we are continuing our progress toward creating a more dynamic future.”
Over 80% of followers need a extra immersive and content-rich expertise when attending a reside occasion. Live video, real-time statistics, alternate digital camera angles, and replays on demand preserve followers engaged in all places. They need to stay on high of all of the motion when strolling the concourse, standing in a concessions line, having fun with a premium suite or membership, or from the consolation of their very own seat.
B2B now expects a B2C expertise
It was vital to me that my boys and all the opposite children and followers in Levi’s Stadium that day noticed a greater present and had a greater expertise due to Cisco’s know-how. I sat with satisfaction, pondering, “We enable this!”
There’s been a shift in B2B, the place prospects now anticipate a B2C expertise. They don’t need to really feel a distinction between the experiences they’ve on their private units and the apps they use for work. They need know-how to be magically in all places, however unobtrusive. It simply must work with out interested by it.
This pertains to completely different industries – once we discuss to healthcare purchasers, they don’t need to speak about how the know-how works. They simply need to know the way it helps the clinician and affected person expertise.
The know-how ought to be so good that you simply’re unaware it’s there. Doctors, nurses, and directors don’t care what know-how the hospital makes use of. They simply need to know that when a affected person arrives, that individual’s cell machine simply connects to the WiFi to allow them to get updates about their standing and that medical workers can replace statuses simply.
A fantastic expertise will not be concerning the know-how, however the people who find themselves served. My household had a incredible expertise on the 49ers sport, they usually didn’t take into consideration the know-how behind it in any respect — as a result of it really works the best way it’s purported to. B2B desires the identical expertise, and Cisco may help make it occur.
If you need to know the way Cisco may help your B2B enterprise present B2C experiences in your prospects – even when they’re additionally B2B – tell us.
Learn extra about Cisco Customer Experience
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