Co-authored by Andrew Sage, VP, Global Distribution Sales and SMB Sales
The convergence of individuals, know-how, and locations powers our world, rising the necessity for know-how options that bridge individuals, innovation, and cultures collectively.
Cisco’s goal is to energy an inclusive future for all and hybrid work is opening equal experiences for everybody. Today’s hybrid work is about greater than fixing distant work challenges. It’s about benefiting from alternatives to empower groups at dwelling, within the workplace, or anyplace. Small and Medium Businesses (SMBs) acknowledge this with 93% of SMBs rating hybrid office options as a high three precedence. (Source: Techaisle SMB and Midmarket IT Priorities, Challenges and Hybrid Work Trends Survey, 2022)
Cisco has the options, know-how, and sources to assist clients concentrate on getting work finished as a substitute of worrying about the place and when that work will get finished. Cisco Distributors and Partners turns these options into outcomes for our clients. Cisco’s Hybrid work answer helps staff join irrespective of if they’re on-site, off-site, or anyplace in between whereas priced to suit the budgets of enormous companies and small companies alike.
John: To assist me share the joy of this chance, I’d wish to welcome Andrew Sage, VP, Global Distribution Sales and SMB Sales to hitch me.
Andrew: Thank you, John, for the invitation to hitch you on this platform and particularly for this chance to speak about Hybrid Work and the SMB market.
John: I’m glad you can be a part of me to dive deeper into this matter for our Distributors and Partners, particularly together with your experience in SMB. I’d like to only bounce proper in if that’s okay with you. When they consider Hybrid Work, what do you need to come to thoughts?
Andrew: When requested about our answer for Hybrid Work, irrespective of for those who’re a buyer, associate, or one in all our valued – distributors, I need you to think about 4 key traits: inclusivity, flexibility, safe, and managed.
John: That appears simple sufficient, however why every of these?
Andrew: All of them are key to optimizing the hybrid work expertise. I’d like to begin with inclusive. Hybrid Work is opening equal experiences for everybody no matter whether or not you might be within the workplace, on the highway, or in a espresso store. We’ve all been the one dialed in from the highway after which everybody forgets they’re there, however we’ve solved this by making a compelling expertise irrespective of the place or the way you joined the assembly. As you talked about earlier, this answer doesn’t simply match the price range for big companies, but additionally our SMB market. So, if you’re seeking to open your individual enterprise or be a part of a big firm, you’ll have the ability to get work finished whatever the location.
John: I couldn’t agree extra, particularly with how carefully it matches Cisco’s objective to positively influence individuals throughout the globe.
Andrew: Absolutely. The subsequent trait to take into accounts is flexibility. This answer adapts to any work fashion, position, or setting. Anurag Agrawal from Techaisle just lately shared this perception with us. “SMBs are tired of point solutions. They too want a connected enterprise and are looking at long term growth rates. They are investing in business continuity.” (Source: Techaisle SMB and Midmarket Firms Business and IT challenges, Technology Priorities November 2022) So, by providing our SMBs with an answer that offers them the flexibleness to get work finished when, how, and the place they want, we’re giving them the enterprise longevity they’re eager for.
John: One of the issues I feel drives essentially the most worth for a buyer is having that perception into the safety of their apps, networks, customers, and extra.
Andrew: That’s proper, 83% of SMBs say cybersecurity is their #1 IT problem. Cisco can present clients with the fitting safety that meets not solely the wants of the corporate, but additionally their customers, apps, and extra. In reality, Cisco options are uniquely succesful due to how they combine seamlessly between networks, collaboration instruments, cloud, and safety wants. It’s uncommon to discover a single administration platform for all these issues and one which has an providing for the SMB along with massive companies.
John: The longer I’ve been in my position right here in Americas Distribution, the extra I’ve grown to grasp the true worth Cisco offers to clients who must handle their IT options with a small IT crew and even with out it. How does the Hybrid Work answer help these groups from a administration standpoint?
Andrew: For our SMB clients, we should have the ability to ship trendy infrastructure with frictionless administration. Building the workspace of the long run can sound a bit daunting and sophisticated, particularly for the IT constrained SMB. Time is a price commodity no matter whether or not you could have a 500+ headcount or are managing every thing as a crew of two. This answer, as a result of it’s managed over the cloud, is straightforward to set-up and handle from wherever you might be working.
Management is essential and receiving the fitting sort of assist is on the highest of the SMB precedence record. This entails not solely supporting the well-being of the client’s workers, but additionally the well-being of the client’s enterprise. Anurag famous “87% of SMBs are seeking channel partner advice. Trust priorities rise to the top.” SMBs are rising outsourcing IT administration to Managed Services Providers. In reality, 82% of all SMB spending on cyber safety will go to MSPs and SIs by 2027! (Source: Techaisle SMB and Midmarket IT Security Adoption Trends Survey, 2023.) The position companions can play for SMBs doesn’t cease there. SMBs will more and more flip to channel companions to get strategic assist past IT assist, together with assist with rising their enterprise and driving extra income.
John: Before you go, I’d like to speak a couple of minutes concerning the alternative for our distributors and their companions.
Andrew: This is a important time and alternative for companions to deepen their relationship and footprint in each enterprise and rising SMB accounts. Partners can enhance their income and profitability promoting the Hybrid Work answer to SMBs via simplified quoting, pricing, and suppleness.
- Flexibility: No matter what your companions are presently promoting, this answer works as a result of it’s pre-packaged and ready-to-transact and might complement current choices.
- Simplified quoting and pricing: With pre-defined, authorised pricing and discounting, promoting this answer turns into easy.
I actually respect you taking a while to stroll via this answer and advantages with us, Andrew. There is an unlimited alternative for Distributors and Partners to share this safe, resilient, and seamless answer to their enterprise and SMB clients.
Explore the most recent Cisco Hybrid Work options and speak to your Cisco Distribution Account Manager or your Distribution crew to find out about alternatives, income enlargement, and extra.
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