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National Retail Federation (NRF) 2023: Retail’s Big Show is right here, and 1000’s of persons are becoming a member of collectively in New York City to collectively envision what’s subsequent for the way forward for retail. The classes and finest practices to be shared have essential implications for different industries as effectively. Retailers, working in a extremely aggressive setting, are sometimes the primary to blaze the path of innovation in buyer expertise.
Elevating the patron purchasing expertise requires corporations to ship extra related, streamlined experiences all through the retail worth chain. That supply begins with unifying disparate knowledge from sources throughout the end-to-end shopper journey. Driving buyer acquisition, retention, and enterprise progress requires a connection between your clients, your folks, and your knowledge.
Marketers at this time are rethinking their knowledge methods, on the lookout for methods to take possession of their buyer knowledge and to make use of that useful resource to create valued buyer relationships in a time of tightening privateness laws. Microsoft continues to make vital investments in serving to organizations throughout industries fulfill buyer calls for for privateness and personalization whereas optimizing advertising return on funding (ROI). To that finish, we’re excited to showcase the Microsoft Customer Experience Platform—a possibility for organizations to jump-start their buyer expertise transformations—at NRF 2023.
Microsoft Customer Experience Platform
A platform that places you accountable for your buyer knowledge
Deliver extra related buyer engagements with the Microsoft Customer Experience Platform
The Microsoft Customer Experience Platform is an end-to-end buyer expertise platform that brings collectively industry-leading purposes spanning Dynamics 365 Customer Insights, Dynamics 365 Marketing, Dynamics 365 Sales, Dynamics 365 Customer Service, Dynamics 365 Commerce, Microsoft Advertising, Microsoft PromoteIQ, Microsoft Clarity, Microsoft Azure Synapse Analytics, and Microsoft Purview.
With full possession of their knowledge, organizations can have interaction consumers the best way they anticipate. With a deep understanding of consumers and wealthy, out-of-the-box insights, organizations can now maximize the worth of their buyer knowledge. By figuring out and predicting intent, they’ll ship the fitting content material on the fitting channel and in the fitting second. And, with AI-orchestrated journeys, organizations can have interaction clients in highly effective new methods, delivering linked experiences throughout each buyer touchpoint—all the best way from consciousness, to buy, to service.
For Chief Data Officers (CDO) and their knowledge wranglers, the answer delivers on their have to steadiness know-how investments and enterprise productiveness calls for with the scalability to help ever-changing enterprise complexities. The Microsoft Customer Experience Platform integrates seamlessly along with your present Azure Data Lake to take away the complexities of duplicating the ingestion and storage of knowledge, whereas making it quicker to mix knowledge with different sources and ship unmatched time to perception.
Teams answerable for enterprise-wide knowledge and knowledge methods, together with privateness, governance, and knowledge high quality, can really feel safe figuring out that the answer fulfils their wants whereas, on the identical time, it’s serving to them create enterprise worth. As shoppers more and more undertake digital know-how, the info they generate creates each a possibility for enterprises to enhance their shopper engagement and a duty to maintain shopper knowledge protected. At the identical time, shoppers are more and more exercising their rights to privateness, given the rising consciousness of knowledge misuse and breaches. The answer safeguards buyer privateness and honors buyer consent with built-in and configurable instruments that robotically retailer and handle consent.
Turn insights into understanding to ship tailor-made buyer experiences
For Chief Marketing Officers (CMO) and their advertising groups, the Microsoft Customer Experience Platform serves as a safe, single supply of fact. For advertising leaders who need to elevate buyer experiences, the Microsoft Customer Experience Platform is the answer that permits your group to construct deep buyer connections whereas sustaining full management of your knowledge. The consolidated, real-time knowledge powers operational excellence whereas AI and machine studying capabilities pave a path to aggressive benefit. Having the power to foretell clients’ wants and desires means entrepreneurs can flip insights into true understanding of their prospects and clients. By leaning on their knowledge with the magic of AI, they’ll now simply check and measure to make sure their investments are leading to essentially the most environment friendly and optimum outcomes. As a consequence, personalization turns into their essential technique. Businesses can now ship tailor-made suggestions, content material, presents, and experiences, throughout all channels and units, alongside your complete buyer journey.
Chief Executive Officers (CEO) additionally profit from the answer, figuring out that it’s serving to their groups align on progress and alternatives. The Microsoft Customer Experience Platform can aide in progress by serving to to instill a digital mindset for inner processes and, in consequence, create a constructive, productive tradition. Teams on the lookout for new income streams can speed up progress once they have a left-to-right view throughout the enterprise.
Organizations like Campari Group and Leatherman depend on this end-to-end platform to efficiently ship nice model experiences and construct high quality buyer relationships in an period of heightened buyer expectations. Customers attending NRF may have the chance to see, first-hand, the ability of Microsoft Dynamics 365 in fueling next-generation buyer expertise.
Extend capabilities to satisfy retailers’ distinctive wants
With the ability of Microsoft Business Applications, organizations can remodel buyer expertise, driving topline gross sales and enhancing operational efficiencies that result in sustained profitability and significant progress. With the Microsoft Customer Experience Platform, retailers can optimize advertising ROI by unlocking buyer knowledge with AI-driven insights to ship linked, customized experiences at scale.
Customer expertise is the best avenue for sustainable aggressive benefit and infrequently an important barometer of success. The most profitable retailers are taking management of their buyer knowledge on this time of uncertainty and altering shopper expectations, partaking in new methods throughout each touchpoint, creating raving followers.
Microsoft’s rising ecosystem of companions helps clients prolong the strong capabilities of the Microsoft Customer Experience Platform. Our companions are devoted to serving retailers’ distinctive wants by serving to present built-in retail industry-specific options that stretch the core capabilities of the Microsoft Customer Experience Platform. They are trusted allies, serving to clients to establish new alternatives for benefiting from improvements, and to speed up the time-to-value for investments. A sturdy companion ecosystem extends the worth of the Microsoft Customer Experience Platform with extra options to handle essentially the most pressing challenges the retail {industry} is dealing with at this time.
Join Microsoft at NRF 2023
To discover out how one can unlock the worth of your buyer knowledge to gas your buyer expertise transformation, we invite you to affix us at NRF. For extra details about Microsoft bulletins at NRF, you’ll want to learn How Microsoft Teams empowers your retail employees to do extra with much less and the Microsoft Cloud for Retail weblog. Not touring for the present? Learn extra with our Microsoft Learn assortment of assets and speak to your account supervisor at this time to search out out how one can harness insights to tell and ship extra related, linked buyer experiences.