Recently, CEO Carl Daikeler shared his imaginative and prescient for the long run in an Open Letter titled “Can We Start Again, Please?” In it, he lays out what our transformation from “Beachbody” to “BODi” – actually means.
If you haven’t already, learn it now. It’s necessary.
Our transformation as an organization goes far past a reputation change. It’s not a superficial replace.
In reality, it represents a rejection of monetizing the envy of the superficial and comparisons that are the legacy enterprise mannequin of the Imperfection Economy.
For many years, the health business has offered the concept “if you look good, you will be happy.” We simply don’t imagine that’s true.
“You’re not happy because you look good,” says Carl, “You’re happy when you FEEL good.”
The fact is that you just can really feel good and have constructive shallowness all through your complete transformation journey. Feeling good isn’t reserved for the “end” of a health program or whenever you take your “after” photographs.
Your success begins the second you start to understand and embrace your self for precisely who you might be as we speak, understanding what’s actually necessary to you, and dealing towards enhancing that feeling.
This type of success is the way forward for the health and diet business, and on the coronary heart of the class of HEALTH ESTEEM.
And as we discover success by means of the lens of Health Esteem, we’re reimagining our major car for rewarding and recognizing buyer success tales – the Beachbody Challenge transformation contest.
Over the final 11 years, almost 500,000 clients have submitted their transformation outcomes to the competition — together with their inspirational “before and after” photographs.
And because the formation of this firm, we rejoice each time we “help people achieve their goals to lead a healthy fulfilling life,” the corporate’s enduring mission assertion.
But now our evolution from a platform referred to as Beachbody to at least one referred to as merely “BODi,” opens the door for us to rejoice a broader spectrum of success that happens all through the complete journey – lengthy earlier than the seen outcomes are captured in an “after” picture.
And that’s why the Beachbody Challenge transformation contest will likely be retired on the finish of the present contest interval.
The entry interval to submit a metamorphosis story into the Preliminary Round of the final Beachbody Challenge ends on New Year’s Eve, December 31, 2022, at midnight PT.
After a spherical of Online Voting in June 2023, the ultimate pair of Grand Prize winners will likely be introduced in summer season of 2023.
And we will’t wait to share our plans to rejoice BODi Stories and the achievement of excessive Health Esteem within the New Year. It will likely be targeted on inspiration, overcoming obstacles, and the way it feels to be wholesome. We will rejoice the center of the journey, and we are going to reward individuals who so generously share their tales with us to encourage others.
More info to come back in early 2023, however within the meantime, see how good it feels whenever you take your eye off the tip, and deal with taking good care of your self as we speak. Appreciating that you’re definitely worth the effort, {that a} excessive Health Esteem isn’t a herculean climb, however a sequence of tiny decisions made all through the day every single day… an important of which is how variety you might be to your self, at the same time as you push your self.
The Beachbody Challenge has been an journey. We’re so excited to enter this new age of Health Esteem, and rejoice the journey of having fun with who you might be concurrently you search to realize your objectives and lead a wholesome fulfilling life. This is Health Esteem.