This 12 months, I’ve spent loads of time on the street, assembly with prospects and capturing their tales for Now Go Build. Today, we’re releasing one in all my favourite episodes, which options Veo, a sports activities expertise startup based mostly in Denmark. And whereas I may spend a complete submit on their historical past or their tech stack, I wish to do one thing a bit totally different. I wish to give attention to what occurs behind the scenes.
An incredible quantity of effort goes into creating every episode of Now Go Build. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (typically a full week) interviewing prospects and amassing B-roll simply to provide a single 20-minute episode. It’s an unbelievable quantity of labor, however work I discover fascinating, as a result of I’m consistently studying how our prospects are utilizing expertise to unravel laborious issues. But what occurs to the remainder of the footage?
Plenty of what we movie is left on the reducing room flooring. Veo is an ideal instance. I had a possibility to take a seat with two of the co-founders, Keld and Henrik, for practically 90-minutes. We mentioned every little thing from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. But loads of this didn’t make it into the episode. So, I’d prefer to share a little bit of that dialog with you now (and don’t fear, now we have trimmed it right down to 15-minutes).
In some ways, Veo embodies the leadership ideas we maintain true at Amazon, like “Invent and Simplify”, and “Are Right, A Lot”. They work backwards from the client, and drive their selections with information. It’s a useful lesson for startups and younger companies alike.
It was an absolute pleasure to satisfy Keld, Henrik, and all the fantastic individuals at Veo. I hope you get pleasure from the newest episode as a lot as I loved filming it. Now, go construct!