On a mission to provide individuals a quick break after they want it probably the most, The General has teamed up with the G League to assist NBA hopefuls on their journey to make it large.
The General is lacing up its footwear and hitting G League courts to announce a multi-year partnership with the NBA’s official improvement league.
Today, The General turns into the unique auto insurance coverage companion of the G League, finishing up its mission to assist underdogs – each on the hardwood and on the roads – and offering a straightforward technique to join with followers from throughout the league.
“As the most empathetic and flexible insurance company, we’re committed to putting our customers first and giving them a break when they need it most,” stated Kale Sligh, VP of Marketing at The General Insurance. “This exciting partnership gives us an opportunity to connect with a diverse fan base of passionate sports enthusiasts and young, influential players.”
With this partnership, The General and the G League are launching an unique docuseries titled, “The Break presented by The General,” which can showcase a behind-the-scenes take a look at gamers from throughout the G League and their path to the NBA. The sequence will cowl the tales of rising stars and former NBA gamers, together with:
- Projected first-round decide of the 2023 NBA Draft, Scoot Henderson
- G League Rookie of the Year, Mac McClung
- 2x NBA champion, Norris Cole
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- Scoot Henderson
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- Mac McClung
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- Norris Cole
The partnership is the newest addition in a sequence of genuine, high-profile partnerships for The General that spans sports activities, gaming and variety initiatives — all of which hook up with the model’s mission of giving individuals a break after they want it probably the most.
The premier episode of “The Break presented by The General,” is about to debut on December 5 and can function an in-depth breakdown of the nationally televised exhibition between projected first-round picks Victor Wembanyama and Scoot Henderson. All episodes will seem stay on the G League’s YouTube channel. Check out the trailer now!
More details about The General, together with previous partnerships, historical past and useful info go to right here.
For extra details about the G League and workforce schedules, go to https://gleague.nba.com/.