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This weblog was co-written by Amit Vashi, a Presales Engineer and Solution Architect at Tokay Networks, specializing in designing and delivering Advanced Networking, Security and Collaboration options. With a robust give attention to Cisco applied sciences, Amit has intensive expertise in routing, switching, wi-fi, cybersecurity, Meraki merchandise, and Cisco UCaaS/CCaaS. Known for bridging the hole between technical necessities and enterprise targets, Amit helps his shoppers ship dependable, scalable, and safe IT infrastructures.
At Cisco, we’re dedicated to empowering our companions with the instruments, assets, and help wanted to drive success. One of the methods we do that is via Marketing Velocity, a world-class digital co-marketing expertise designed to assist our companions strengthen their go-to-market expertise, construct impactful campaigns and develop their enterprise.
Today, we’re thrilled to announce the winner of the primary Marketing Velocity Partner Activation Contest! This contest celebrates the creativity, ingenuity, and success of our Cisco companions all over the world, who use the Marketing Velocity digital expertise to be taught and craft modern advertising and marketing campaigns that ship outcomes. One accomplice actually stood out for his or her distinctive technique and flawless marketing campaign execution.
And the Marketing Velocity 2025 ‘Top Activator’ award goes to… drumroll please… Tokay Networks! 🎉
Tokay Networks working intently with their Cisco Distributor Scansource, leveraged the Marketing Velocity demand era capabilities to design and execute a high-impact marketing campaign that resonated deeply with their target market. It included a mixture of e mail outreach and internet plugin activation, successfully capturing the eye of their clients and driving significant engagement. By specializing in Cisco’s Collaboration and Security portfolios, the accomplice was capable of reveal the worth the answer brings to companies of all sizes, in the end producing some spectacular outcomes.
A Closer Look on the Winning Campaign
How did Tokay Networks obtain outstanding success with their Cisco marketing campaign? Here’s a fast breakdown of the important thing methods behind their achievement, together with:
- Campaign Customization: Leveraging ready-to-go campaigns similar to Cisco Webex Cloud Calling Reimagined and SMB Partner Campaign Kit through the use of pre-built Cisco messaging and co-brandable property.
- Multi-Channel Execution: Activating an e mail marketing campaign and internet plugin to spice up visibility and generate demand.
- Account-Based Approach: Securely importing and focusing on a particular set of business contacts by way of e mail, making certain full compliance with privateness coverage rules.
- Data-Driven Insights: Using Marketing Velocity analytics capabilities to refine methods on the fly and entry marketing campaign efficiency.
The outcomes? Both advertising and marketing campaigns delivered distinctive outcomes, with the Webex Cloud Calling Reimagined emails surpassing the business benchmark by 2.2x, and the Meraki MX Security emails (a part of the SMB Partner Campaign Kit) outperforming the benchmark by 1.8x. On the enterprise entrance, Tokay Networks skilled a outstanding 7x improve of their gross sales pipeline, pushed by their efficient use of Marketing Velocity and the help of their distributor, ScanSource.
What’s much more wonderful? They achieved this success for free of charge by absolutely using a number of the strongest built-in capabilities of Marketing Velocity — one of many many perks out there to Cisco companions.
Congratulations as soon as once more to Tokay Networks🎉for his or her excellent achievement within the Marketing Velocity Partner Activation Contest!
The Power of Marketing Velocity
Tokay Networks’ success story is only one instance of how Cisco companions can harness the ability of Marketing Velocity to attain their advertising and marketing targets. With a variety of assets at your disposal — from professional-grade templates and co-brandable property to superior analytics and insights — the platform makes it straightforward to create and execute high-impact campaigns.
If you’re not already benefiting from this unbelievable useful resource, now could be the right time to get began. Visit Marketing Velocity at this time to discover the campaigns, customizable templates, and insights that may assist you to obtain your online business targets. And be sure you try the Learning part for fast entry to trainings and assets at each stage of your journey.
Stay tuned for the upcoming video collection deep-diving into Tokay Networks’ Marketing Velocity success story and join the Marketing Velocity month-to-month publication to be taught extra!
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